WeatherTech Reseller Guidelines

Use by Reseller of WeatherTech brand and intellectual property:

Reseller agrees to conform to WeatherTech Canada policy as set forth regarding the use of intellectual property and brand. Information provided by WeatherTech Canada may not be altered from the original intent or used in combination with any non-authorized material not related to the WeatherTech brand.

WeatherTech intellectual property includes, but is not limited to the following; Trademarks, trade dress, copyrights in the images and text that WeatherTech uses to describe and market the products, including but not limited to video, graphics, box design, marketing material and copyrighted print advertising.

WeatherTech trademarks include the following;

Resellers may not use the intellectual property without the prior written authorization, executed in handwriting by an officer of WeatherTech Canada, including any of the following situations:

1. Magazine and newspaper advertising
2. Television, radio, billboard
3. Over the Internet, including but not limited to the following ways:
   1. Any paid advertising allowing persons to bid on any WTD trademark as a search term entered by a visitor to the search engine site, alone or in combination with other words, including but not limited to:
      1. Google Ads Program
      2. Bing Ads
      3. Yahoo/Bing/MSN Network
      4. META Ads (Facebook, Instagram, Threads)
      5. Tiktok/Bytedance
   2. Online stores and marketplaces, including but not limited to:

      a. PLA (Negative match WTD trademarked terms)

      1. Amazon.com, Amazon.ca
      2. eBay.com, eBay.ca
      3. Google Product Search, Google Shopping, Google Merchant Center
      4. BestBuy
      5. META (Facebook, Instagram)
      6. TikTok/Bytedance
      7. Shopzilla.com
      8. Walmart
      9. Target
      10. Sears
      11. Rakuten
      12. Overstock
      13. Newegg
      14. jet.com
      15. slibuy.com
   3. Social networking sites, including but not limited to:
      1. META (Facebook, Instagram, Threads)
      2. X / Twitter
      3. Pinterest
      4. TikTok
   4. Display Advertising
   5. Email marketing

1. Resellers may use WTD IP as previously approved by WTD per the terms of this Agreement.
2. Resellers may elicit internet search results displaying WTD IP as the result of organic search results from reseller websites that have been previously, expressly approved by a WTD brand protection officer in writing.
3. Use by a Reseller of WTD trademarks in the Reseller site’s Product description content, including verbatim reuse of product descriptions online, if and only if that Product is offered for sale by the Reseller under the conditions of this Agreement.

Canadian Packaged Product

WeatherTech Canada products will not be shipped outside of Canada

Minimum Advertised Price

WeatherTech Canada minimum advertised price, (MAP) is defined as the price that is charged for product to a retail consumer, by a reseller and is inclusive of a flat shipping rate.

WeatherTech Canada markets inventories and markets the WeatherTech brand across Canada and has a significant dollar investment in our efforts. Through our MAP pricing we seek to discourage ‘free rider’ resellers who take an unfair advantage of our efforts. WeatherTech Canada has also adopted this policy to prevent price-based advertising that tends to degrade or cheapen the image of the brand. Such sellers frequently provide poor customer service, frustrating customers and harming the brand.

Information

WeatherTech Canada will provide all information in a format that we determine to our resellers for use to provide the correct fitment for their consumer. This information will be updated and all authorized resellers will receive these updates in the predetermined format.